“Fashion is what you’re offered four times a year by designers. And style is what you choose.” — Lauren Hutton
Monday, January 5, 2015
Giorgio Armani
Designer of the week is the talented Giorgio Armani. The Italian designer is known for his clean, tailored mens line. The Armani company was created in 1975 and is titled as the most successful designer. What many people may not know about Armani is that he went to school for the Department of Medicine but then joined the army. Because of his medical studies, he was transferred to an infirmary in Verona. After the army, he found a new job as a window dresser at La Rinascente in Milan. This gave him the experience and interest in menswear. After meeting Sergio Galeotti and freelance contributing designs, Galeotti convinced Armani to open a design office. He continued working as a freelance designer for many fashion houses which gave him a lot of attention.
Thus, Giorgio Armani S.p.A was created in 1975 when he decided to put all of his energy into his own label. On top of his menswear, he would also create a women's line. His label became one of the leading names in international fashion. On top of becoming international and expanding his brand, he has created a underwear line, swimwear, perfumes, eyeglasses, sportswear, and accessories. He is the first designer to make it where models that have less then 18 BMI was banned to worked for him. When making a connection with cinema and making creative campaigns, Armani would design costumes for films. He has created costumes for more then 100 films and continues to reach out expanding his brand.
Campaign ads:
Past Fashion Shows:
Giorgio Armani Autumn Winter 1996 1997 Milan 1 of 7 Pret a Porter
Giorgio Armani Autumn Winter 1996 1997 Milan 2 of 7 Pret a Porter
No comments:
Post a Comment