Thursday, October 2, 2014

Versace Visual Displays

Creative. Eye catching overall but the red outfit in the middle grabs the eye even more because of it being different from the other outfits. Which becomes the focal point of the visual display. Looking left to right before exploring the rest of the visual display. Animal print background goes with the collection and then a large Versace picture to break up the printed background was a nice touch.  
Not that creative. Very simple display. Not having a full white back board was a good idea. The back board goes with the outfit on the mannequin. Nice use of the logo and overall, there is a sense of elegance. It's clean, cut and simple which accents the outfit. There is nothing wrong with simple but sometimes simple is outdated and over used. 
Creative. All the mannequins are wearing a different outfit. The over sized "VERSACE" was creatively placed around the mannequins and on the floor. With the Greek symbol, you automatically know that it's Versace. Nice use of space and even though there is a lot in the display, it doesn't look messy or bad. This angle is probably not the best angle to see the display. 
Average. The checkered background was a good idea to help the eye travel. In both pictures, it looks like the checker board is angling towards the middle which is where the bag and shoe is making them the focal point. The mannequins are strategically placed so that the eye travels out but back in the middle. The lights on the side gives a sense of being in the spot light. 
Not that creative. This display reminds me of the display that is up on top. Same styling and everything. I chose this display to show rotation. Even though it's a different time of the season, you can obviously see that they removed the checkered board and adding in more shelving for the additional bags. Moved the mannequins around and switched clothes as well as added a couple of details to the outfits. 

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