All on the Line follows Joe Zee as he helps fallen designers get back on the road to success. Joe Zee, the creative director for Elle, uses his style smarts and eye for detail to guide the designers. He is always a step ahead of trends and so he gives some tough love but inspires these designers to find their creativity. To stay true to who they are. This is Joe Zee's way of showing how it works and show a slice of the fashion industry that hasn't been shown before.
The blood, sweat, and tears of hard work. In the show, you see Joe Zee references to a role of a celebrity plays into fashion. To understand that celebrities are part of what they do that could make or break their business. To get up in the ranks and to be noticed, having a celebrity wear the outfit is going to change the designers life. This television show was definitely an eye opener to many designers.
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