Designer of the week is Pierpaolo Piccioli. Italian designer that studied literature at Rome University before joining a course in experimental fashion. By 1980, Pierpaolo studied at Istituto Europeo di Design in Rome where he met Maria Grazia Chiuri. They began to work alongside each other in Fendi's accessories department by 1990. This lead to their partnership at Valentino by 1999. Started as accessory designers to designing the brands diffusion line Red Valentino in 2003.
When Valentino Garavani retired in 2008, the two were appointed co-creative directors. Valentino was struggling to keep up with the times. With Chiuri and Picciolis new creative energy, they pushed Valentino to the forefront of fashion. For eight years, they have modernized its couture DNA to fit the contemporary customer. This actually increased their revenue by $1 billion in 2015. By 2016, Chiuri left Valentino for Dior leaving Piccioli the sole creative director. Since their separation, Valentino has seen a large international success in the fashion industry. It was a start to a new era, a further evolution for the Italian brand. Piccioli finds way to break down the common notion of what fashion is. What makes fashion?
Piccioli is now looking for inspiration in Venice, and, like those who built the ancient city, he's discovering beauty everywhere. As soon as you think you know it all, another wonder appears. Venice is truly a magical place. What's inspiring about Piccioli is the fact that he is constantly looking for inspiration and notorious for finding it in the smallest of things. The range Piccioli inhabits is undoubtedly what makes his world so compelling. His sincere affection for people are what drives his creativity.
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