Thursday, February 19, 2015

Rick Owens Visual Display

Rick Owens
Average. A unique way to have a visual store display. A picture of a guy with a saucer reflecting in front of him, store gate behind the picture instead of the usual white canvas, white flooring with words moving along the bottom row of the picture. What this display speaks is masculinity, sharp, clean cut, and lines. I really wish the guy was wearing an outfit from Rick Owens collection or have two-four mannequins on the sides displaying some of his pieces so that customers get a feel for what his collection is about. The focal point in the picture in the middle of the display. It's definitely a change from what other stores do but it feels incomplete. Overall this would get 6/10
Average. This simple display features a women's collection and a males collection. Half of a white canvas behind the mannequins allowing customers to see into the store. It would of been cool to see a visual display from Rick Owens like the fashion show he did featuring the dancers. Full of movement, entertaining, and allows the collection to be see in a different atmosphere. The focal point in the mannequins standing in front of the Rick Owens brand name. Overall, this would get 6/10
Average. Similar to the display above, this display features a large picture of a face with his eyes glowing, the store gate behind the picture, words at the bottom and instead of a white flooring, it has a concrete looking floor. The eye glowing gives that fantasy aspect of the display and is also the focal point of the display. It's a strong piece of art, and you can't help but to look at it but once again I wish some of the featured clothing was in this display to help enhance what this display was trying to accomplish. Overall this would get 6/10
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