John Varvatos Visual Display

Creative. This display kind of reminds me of what you would see at The Hard Rock Cafe. With the guitars on the wall is exactly the same in the cafe. The only difference is that in the cafe, the guitars are running up the wall and the ceiling. Love the use of the guitars and the different level of mannequins. The focal point is the middle of the display where the orange guitar and the plain white column are. The white column sitting in front of a very crowded guitar wall, makes the column stand out. Then the eye travels to the clothing. A wood flooring and different color walls would of drawn out the color as well as the clothes in this display. Enhancing the whole display and helping the imagination visual that they are in a different location. Overall, this would get 9/10

Creative. The collage of pictures is a great use of getting the point across. I would choose this over a plain white canvas. They also help push the mannequin forward so that it's the first thing you see when you look at the display. Glad they used wood flooring with this display. This display definitely shows where the inspiration came from. This may seem like a simple display but a lot is going on which a lot of stores have a hard time finding that balance. Overall, this would get 9/10

Creative. Similar to the display above, what makes this display different is the featured clothes and the different pictures. There is one thing in the pictures that is in common with the other display and that is the artist wearing the glasses. Once again, you can see where the inspiration came from. Love the fact that the mannequins are also at different levels in the display and instead of having all the pictures along the wall, there is one picture in front of the mannequin. Kind of gives you that 3D effect. Overall, this would get 9/10

Creative. A very enchanting display. Open back display so that the customer can see into the store. The store itself is actually enhancing the mannequins that are standing in front. There is also table stands and seating areas. There is also a chandelier hanging from the ceiling. Love how this looks more like a room and less like a display. It's very clean cut, organized and everything has a purpose. The chandelier and the mannequins are almost fighting for your attention before allowing you to look all around the room. Overall, this would get 10/10

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