Thursday, January 8, 2015

Giorgio Armani Visual Display

Creative. Even though it is the most simplest form for a visual display, it still has the largest impact. Instead of the seeing the outfit on a mannequin you get to see the outfit on an actual human being which enhances the imagination of where that outfit can be worn, what the outfit would look like on you as the shopper. There is color and the pictures are large enough that all of the space is used. I love this idea. It's hand down eye catching over the stores that only show mannequins. Overall, this would get 10/10
Average. The middle display grabs more attention then what left and right display offer. The focal point is the purple sign behind the mannequin and then your eye travels to the mannequin wearing red. The eye then would travel to the left display because of the blue but with the right mannequins wearing similar colors to the store, they kind of lack standing out. Overall, this would get 7/10
Creative. Love this idea. The two mannequins with the columns in the display goes with the stripe theme. The mannequins are the focal point but I love what the columns are doing with the whole display. The back which is the store view just peaks between the columns. This idea is actually pretty popular to graphic design artists. This whole display looks like one large photo which is that optical illusion. Overall, this would get 10/10
Average. For being a small display, this is a good idea on displaying accessories. Feels geometric and clean cut. The accessories are neatly sitting on smaller displays for a better view and each side gives the shopper an idea of what accessory compliments the other. However, it's not very eye catching. Probably should of done something more dramatic or color blocking mixed with the neutrals. Overall, this would get 7/10
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