Thursday, January 1, 2015

Betsey Johnson Visual Display

Not that creative. True to the Betsey Johnson way, you see tool, unique styling, layering upon layering, the Betsey hair styling and mixing. No back board so you get to see inside the store. There are mix feelings about this display. Even though it is true to the Betsey Johnson way, it doesn't feel inviting. Those who knows the Betsey Johnson brand and how she styles will enter the store but someone who hasn't heard of Betsey Johnson may look at the store as a waste of time. This would get 4/10
Average. This display is better then the last. The styling is a little more put together but still true to Besey. The sad thing about this display is that it's during the time that Betsey had to close most of her stores. Much like the last display, there is no back board so you are able to see into the store. However, even though it shows that this store is closing, it's actually inviting. The focal point is the big pink sign which is the main focus given the circumstances which then you look at the mannequins. Overall, this display would get 6/10
Average. With small displays, there is only so much that a store can do. It would of been nice to see something on the windows in reference to the chosen pieces on the mannequins but sometimes simple works. The focal point is the outfits before being able to look at the store. Easy to put together with little though but it does go with the Spring/Summer collection. Overall, this display would get 6/10
Not that creative. This display kind of makes me think of a department store window display. I love the large photo of Betsey Johnson. No back board to the display so you are able to see into the store and not really a crazy look that is true to Betsey Johnson. Nothing on the ground or a long the sides. The focal point is the large photo before seeing the store discount. This is another store that is closing down. This display isn't really connection to the Betsey Johnson way so overall, this would get 5/10.
The very top of this display is amazing. Pink and black with pictures and the Betsey Johnson logo below them. They are the first thing you see before your eyes head to the clothes rack and the mannequins. There is a little more creativity at the top of the display. However, the creativity ends at the top of the display instead of continuing to the mannequins and the clothes rack. The idea was there. Overall, this display would get 7/10
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