“Fashion is what you’re offered four times a year by designers. And style is what you choose.” — Lauren Hutton
Monday, November 24, 2014
Veronica Etro
Designer of the week is Veronica Etro. The Etro brand is an Italian luxury fashion house that produces ready-to-wear, textiles, shoes, leather goods, accessories, jewelry, perfumes and home decor. Etro was founded in 1968 by Gimmo Etro. Etro is a family business and will remain in the family business. Being educated in Economics, he launched a wide range of natural fibers in vibrant colors. With a trip to India, an inspired furnished textile line was made and made its debut in 1981. The Paisley design formed the brand's identity and soon leather handbags and travel bags was added in 1984. Thus, home collection in 1985 and a fragrance collection in 1989. In the 1990's the first men's and women's collection was created. Leading them to Milans Fashion Week in 1996. The Etro family used textiles and fashion as art rather than an expression. Veronica Etro is responsible for the womens collection and Kean Etro(brother) is responsible for the mens collection. Veronica unveiled her first collection in 2000 and Kean unveiled his first mens collection in 1990. The brand continues to grow and interact with customers.
Past Fashion Shows
Etro Autumn Winter 1997/1998 Milan 1 of 3 Pret a Porter
Etro Autumn Winter 1997/1998 Milan 2 of 3 Pret a Porter
Etro Autumn Winter 1997/1998 Milan 3 of 3 Pret a Porter
Etro Spring/Summer 1999 Milan 1 of 4 Pret a Porter
Etro Spring/Summer 1999 Milan 2 of 4 Pret a Porter
Etro Spring/Summer 1999 Milan 3 of 4 Pret a Porter
Etro Spring/Summer 1999 Milan 4 of 4 Pret a Porter
The Etro Spring/Summer 1999 Fashion Show is really creative. They have the models on moving platforms. The models stand still like mannequins and the light flickers like a lightning show. It's different but unique and I have yet to see any other designer do this with their fashion show.
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