Monique Lhuillier Visual Display

Creative. The display is not a box but more a circle display. However, it's cut off in the middle of the display to show different times which looks like from outside to inside. Great use of space and that it's clear the wedding dress is the focal point. Because there is so much going on, this display would stop me in my tracks. There is a sense of elegance and you would think it would be hard to do a bridal display without it being typical but I like how how all of these displays are not your typical display. I would give this 10/10

Not that creative. There is literally not that much going on. It looks like everything was put in the middle of the display. No back drop, nothing on the sides and nothing on the ground. The idea is there though but this display looks like last minute work. I'm not sure if this display would stop many people and get them interested to go into the store. To be happy to get a gown from this place. I would give this a 5/10

Creative. It feels like a fantasy or something that you would see on TV. You can kind of get lost in the picture because the eye is traveling so much. Your eye directly goes to the gown which is the point before looking at everything else. There is so much in the display but it's placed strategically where it's not overwhelming or distracting to the gown. This display would bring in a lot of customers, especially brides who want that fantasy wedding. I would give this 10/10

Not that creative. I don't understand this display. Does this display mean bringing in custom made gowns? if you can't find the dress in the store that it can be shipped to the closest store to you? or what is the meaning of this display. The use of space is a plus and at least it's consistent but finding the connection to the gown is missing. Not pleasing to the eye and probably not going to bring in that many customers. Customers may not be inspired to enter the store with this display. I would give this 4/10

Average. The many telephones and phone books is a great use to use of space. Not to mention the phone booth which is in connection to the old phones that is sitting everywhere. No one really uses phone books anymore or cord phones. Everything is wireless which actually goes with the style of clothing in the display. This whole display flows together. On the other side of the display looks to be inside a home so it's nice to see the transformation from out to in. I would give this 7/10

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