When looking at many of Moschino's Visual Displays, I've noticed that most of them are simple. I find this strange because of the clothing line collection that they offer. Moschino collection has a statement. There is also a theme in the merchandise so when looking at the visual displays, you get a hint of a theme but nothing more. Visual Displays are supposed to promote the clothing that are in the store at the time and bring in customers. With a few changes, it would be interesting to see what they will do for years to come.
I would say this display is advertising suits. It's creative to use penguins because it goes with that saying, "The Penguin Suit". Average.
The mannequins sitting on the over sized chair is a good idea but to only have that in the display makes the display seem empty. Like it was quick thinking. I would of put a picture on the left white canvas or another mannequin so that the display wouldn't seem empty. Not that creative.
The stairs is a nice touch to the display and is a good way to show off handbags and the heels. I would prefer this over handbags sitting on boxes. The stairway also helps draw the eyes up to the next handbag. I would of however added another mannequin so that customers have other ideas of mixing the handbags with their outfits. Average.
The idea is there but the large amount of empty space on top of the display leaves this visual display unbalanced and empty. Maybe add pictures on the white canvases or having more fruit coming out of the floor, canvases or even another mannequin but at a different height then the others. Not that creative.
The back drop in this visual display brings out the mannequin and goes with the door that is next to it. A definite change from the plain white canvas. The use of space and it's surroundings is a great combination. Creative.
The two mannequins sitting on the houses is a different idea compared to other visual displays that I've seen. There is balance is great use of space. Creative.
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